Big data is a moving target, as a growing number of sensors and sophistication of connected objects increase the volume, velocity, and variety of information in the world. Material-centric industries chase big data visions like precision agriculture, “Industry 4.0” in manufacturing, digital oilfields, and intelligent cities. But the benefits to them are less clear than to information industries like banking and media, while risks are greater. To develop a big data strategy, real-world industries need to start with use cases before leaping into hype.
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