The Multibillion-Dollar Emerging Display Opportunities

November 17, 2015 | State of the Market Report

From TVs to smartphones, displays have become a ubiquitous part of everyday life. While liquid crystal displays (LCDs) dominate the landscape today, their limited visual performance and form factor enable emerging display technologies to grab market share in both traditional devices and emerging applications. In this report, we evaluated the markets size for organic light-emitting diode (OLED), reflective displays, and quantum dot (QD) displays; these emerging displays will grow at a compound annual growth rate (CAGR) of 24% to $21 billion by 2020. OLEDs grow into the largest market, driven by their fit in mobile devices, and will total $15 billion in 2020, a CAGR of 19%. QD LCDs will have the highest CAGR at 60%, mainly from TVs, growing into a 5.3 billion market in 2020. Reflective displays will struggle, with a CAGR of 1%, as they will have to make up for the continued decline of the e-reader market, so they will only make up a $580 million market in 2020. We also expect flexible OLEDs to grow to $2.2 billion, a CAGR of 50%, making their way from rigid devices into foldable devices as early as 2018.

Coverage Area

  • Digital Transformation

Table of Contents

  • Executive Summary
  • Landscape
    OLEDs stand out in mobile devices due to visual performance and form factor, while QD-enabled LCDs shine in TVs.
  • Analysis
    OLEDs will grow to a $15 billion market by 2020, QD LCDs have the highest CAGR at 60%, while reflective displays have to rely on new applications to stay close to flat at $600 million.
  • Outlook