Natural Alternative Sweeteners: Assessing the True Addressable Market

December 23, 2015 | State of the Market Report

As pressure to reduce sugar consumption mounts, developers must strategize to find solutions that allow sugar reduction while maintaining the consumer taste experience and product functionality. Successful market entry of natural alternative sweeteners hinges on both the availability and functionality of the compound. This report assesses both the functionality and technology readiness for production of three nascent sugar alternatives: tagatose, mogroside V, and brazzein. The combination of these assessments provides a realistic picture of the true opportunity for market penetration by each nascent sugar alternative

Coverage Area

  • Emerging Ecosystems in Agrifood and Health

Table of Contents

  • Title page
  • Executive Summary
  • Landscape: Demand for Alternative Sweeteners Opens Doors for Nascent Natural Alternatives
  • Analysis: Functionality and Adequate Production Volumes are Roadblocks on the Path to Success
  • Outlook: Most Likely Path Forward

Lead Analyst

Camilla Stice


Joice Pranata

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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