The material composition of the car is changing at more rapid pace than ever before, driven by regulation and consumer demand. Gone are the days of all steel construction: Aluminum has penetrated the mainstream with the Ford-F150. Carbon fiber reinforced polymers, once relegated to supercars, are a dominant structural material in a production vehicle. At the same time, electrification, automation, and the changing composition of fuels are all poised to impact the automobile. This is only the first wave of a radical change set take place in the next ten years. Those in the automotive supply chain, or who wish to benefit from it, will need to act now to keep their footing as the landscape shifts beneath them.