Cereal Loses Crunch as Breakfast Alternatives Take Over

March 09, 2016 | State of the Market Report

Shifting consumer behavior and demographics are changing the breakfast foods landscape. Growth of cereal sales continue to decline while alternative breakfast foods see increasing demands, challenging incumbents to adapt using new strategies and presenting opportunities for entrants in the alternative space. This report details the landscape of the breakfast foods market, analyzes two example use cases for alternative breakfast foods, and presents recommendations for players to manage the changing breakfast landscape.

Coverage Area

  • Emerging Ecosystems in Agrifood and Health

Table of Contents

  • Title page
  • Executive Summary
  • Table of Contents
  • Landscape
  • Analysis
  • Outlook

Lead Analysts

Vice President, Technology Innovation and Strategy
Joice Pranata
Research Associate

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

Already a Lux Client?

Sign In

Interested in Learning More?

Contact us to learn the benefits of becoming a Lux member.

Or call us now

For North America (Boston Headquarters)
+1 (617) 502-5300

For EMEA (Amsterdam)
+31 20 280 7900

For APAC (Singapore)
+65 6592-6978

© 2004-2021 Lux Research, Inc. All Lux Research content is intended only for consumption by Lux Research clients; redistribution is prohibited and copyright is strictly enforced. All material is based on information obtained from sources believed to be reliable but no independent verification has been made, nor is its accuracy or completeness guaranteed. All material is published solely for informational purposes and is not to be construed as a solicitation or an offer to buy or sell any securities or related financial instruments.