Cereal Loses Crunch as Breakfast Alternatives Take Over

March 9, 2016 | State of the Market Report

Shifting consumer behavior and demographics are changing the breakfast foods landscape. Growth of cereal sales continue to decline while alternative breakfast foods see increasing demands, challenging incumbents to adapt using new strategies and presenting opportunities for entrants in the alternative space. This report details the landscape of the breakfast foods market, analyzes two example use cases for alternative breakfast foods, and presents recommendations for players to manage the changing breakfast landscape.

Coverage Areas

  • Emerging Ecosystems in Agrifood and Health
  • Food and Nutrition

Table of Contents

  • Title page
  • Executive Summary
  • Table of Contents
  • Landscape
  • Analysis
  • Outlook

Lead Analysts

Kevin Pang, Ph.D.
Vice President, Consulting
+1 (857) 284-5691
Joice Pranata
Research Associate
+1 (617) 502-5300

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