Cereal Loses Crunch as Breakfast Alternatives Take Over

March 09, 2016 | State of the Market Report

Shifting consumer behavior and demographics are changing the breakfast foods landscape. Growth of cereal sales continue to decline while alternative breakfast foods see increasing demands, challenging incumbents to adapt using new strategies and presenting opportunities for entrants in the alternative space. This report details the landscape of the breakfast foods market, analyzes two example use cases for alternative breakfast foods, and presents recommendations for players to manage the changing breakfast landscape.

Coverage Area

  • Emerging Ecosystems in Agrifood and Health

Table of Contents

  • Title page
  • Executive Summary
  • Table of Contents
  • Landscape
  • Analysis
  • Outlook

Lead Analysts

Vice President, Technology Innovation and Strategy
Joice Pranata
Research Associate