Future of Interaction: Using a Taxonomy to Understand Apple’s, Google’s, and Microsoft’s Electronic User Interface Bets

March 25, 2016 | State of the Market Report

High-resolution liquid crystal displays (LCDs) and organic light-emitting diodes (OLEDs), along with multitouch capacitive touch screens, have formed the foundation of electronic user interfaces (EUIs) in the mobile era. However, with the evolution of mobile devices and the emergence of the Internet of Things (IoT), new types of technologies – from displays to controls like speech and gesture – offer the promise of Natural or Zero User Interfaces. Understanding the myriad of EUI choices and how the space will evolve is no easy task, so we developed taxonomy around the three primary factors for EUIs – technology, use case, and usability. We then apply the taxonomy to the EUI portfolios of Apple, Google, and Microsoft to understand the EUI similarities and divergences of the device of the future.

Coverage Area

  • Digital Transformation

Table of Contents

  • Title page
  • Executive Summary
  • Table of contents
  • Taxonomy of electronic user interfaces
  • Sub-taxonomy: Technology
  • Sub-taxonomy: Use case
  • Sub-taxonomy: Usability
  • Vision of EUI from Apple, Google, and Microsoft
  • Outlook

Lead Analyst

Tony Sun


Jonathan Melnick, Ph.D.