Building a coherent taxonomy provides clarity on the state of technology today, as well as helps identify the opportunities moving forward. Digital health and wellness (DHW) relies on multidisciplinary expertise across numerous areas, including device design and manufacturing, applications, and regulatory and reimbursement. This report builds a concise taxonomy for the DHW industry to provide corporations with a backbone for identifying opportunities for innovation in both development and application of new technologies in a rapidly growing space. Through a series of three examples, we illustrate the utility of taxonomy maps: by comparing the DHW footprints of Medtronic and Withings; by showing how the ecosystem built around Qualcomm’s 2net platform can challenge Medtronic’s dominance over smaller players; and subsequently, by identifying gaps in Qualcomm’s and Medtronic’s coverage that translate into opportunities for new entrants.
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