The Digital Health and Wellness Taxonomy Shows Incumbent Medtronic’s Gaps and Opportunities for New Entrants

March 31, 2016 | State of the Market Report

Building a coherent taxonomy provides clarity on the state of technology today, as well as helps identify the opportunities moving forward. Digital health and wellness (DHW) relies on multidisciplinary expertise across numerous areas, including device design and manufacturing, applications, and regulatory and reimbursement. This report builds a concise taxonomy for the DHW industry to provide corporations with a backbone for identifying opportunities for innovation in both development and application of new technologies in a rapidly growing space. Through a series of three examples, we illustrate the utility of taxonomy maps: by comparing the DHW footprints of Medtronic and Withings; by showing how the ecosystem built around Qualcomm’s 2net platform can challenge Medtronic’s dominance over smaller players; and subsequently, by identifying gaps in Qualcomm’s and Medtronic’s coverage that translate into opportunities for new entrants.

Coverage Areas

  • Consumer Choices in Food, Health, and Wellness
  • Digital Health and Wellness
  • Digital Transformation

Table of Contents

  • Title page
  • Executive Summary
  • Contents
  • Methodology
  • Main branches of the taxonomy
  • Sub-taxonomy: Function
  • Sub-taxonomy: Technology
  • Sub-taxonomy: User
  • Sub-taxonomy: Application
  • Applying taxonomy for competitive analysis
  • How Withings cleverly avoided going head to head against Medtronic
  • Qualcomm’s 2net vs. Medtronic:Integrated ecosystems can increase the competiveness of smaller players
  • Opportunities for companies looking to enter the DHW industry
  • Outlook
  • Appendix

Lead Analyst

Milos Todorovic


Jonathan Melnick, Ph.D.

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