Determining Who’s in the Fastlane for Autonomous Vehicles: A Comparison of Automotive OEM Plans for Driverless Development

April 06, 2016 | State of the Market Report

2016 will be another year dominated by driverless car stories – new entrants, partnerships, test sites, and technological breakthroughs are sure to make headlines in the coming months. Given the media spin cycle it’s easy to assume that the majority of innovation continues to be driven by Google and a handful of entrants such as Tesla. However, every single major OEM is currently putting their stake in the ground. In order to better understand this space and the trajectory of the automotive market we’ve mapped and ranked car companies based on their stated end goal, current progress, and overall strategy.

Coverage Areas

  • Autonomous Systems 2.0
  • Digital Transformation
  • The Future of Mobility

Table of Contents

  • Title page
  • Creating a framework to compare automotive strategies toward driverless cars
  • Timelines towards autonomous car commercialization
  • Measuring likelihood of success for OEMs
  • Analysis
  • A framework for evaluating automotive OEMs
  • Lux Innovation Grid – Automotive OEM driverless car programs
  • Technical differentiation takes a back seat to business innovation
  • Outlook

Lead Analyst

Maryanna Saenko


Kevin See, Ph.D.

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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