Protective coatings serve a critical function fighting corrosion, wear, friction, and fouling in a diverse range of industries. The lure of this large market entices multinationals and start-ups alike, but there are a dizzying array of coating options and a host of technology, business, and regulatory challenges. To assist end users and coating developers, we sized four key markets for protective coatings and the penetration of hydrophobic functional coatings, positioned start-ups with novel coating solutions on the Lux Innovation Grid, and developed strategy scenarios for the turbulent oil and gas space.
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