Segmenting the $10 Billion Battery Market for Plug-in Vehicles: Market Share Projections for OEMs, Individual Models, and Suppliers

The initial plug-in vehicle hype bubble, which garnered a lot of attention yet yielded little tangible growth, was driven by government mandates and flashy startups. More established OEMs are now committing to electrification as plug-in sales have increased rapidly in the last year, indicating the m...

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