Since the entry of wearable electronics into the consumer market, sports has been a primary focus area for these technologies. Within sports wearables, the focus is generally put on fitness tracking devices; in this report, we also look at other major applications for sports wearables: technique tra...
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News Commentary | July 12, 2021
The news comes from a Bloomberg article, which states that the band will measure heart rate and provide users insight on the intensity of their workout. The device will connect to Peloton devices through Bluetooth. The company acquired Atlas Wearables last year, among other digital companies. There ... Not part of subscription
Company Profile | April 03, 2022
The company develops a sleep‑and‑recovery tracking ring and app that uses heart rate, motion, and temperature to track sleep and activity levels The device launched in Q4 2015 at a price of USD 299, and Oura announced the shipment of its one‑millionth unit in March 2022; Oura provides access to... Not part of subscription
Case Study | April 21, 2022
Plantiga develops ultra‑thin insoles that track how users run, walk, jump, and change directions as they move. The data it collects help users and athletes reduce the risk of injury and boost performance, respectively. Plantiga has inked notable partnerships with sports franchises such as the NBA, ... Not part of subscription