The Future We Want: Directing Customer Behaviors with Predictive Analytics and Nudge Technologies

August 11, 2016 | State of the Market Report

Predictive analytics (PA) is a branch of artificial intelligence (AI), which uses patterns in historical and current (even real-time) data to predict future states of a system, and alert users or intervene as appropriate. PA is transforming from passively observing and identifying future scenarios, to actively influencing factors that will drive the observed system to a particular outcome. In particular, “nudge technologies” are geared toward influencing human attitudes and behaviors – a huge technical and ethical leap from early applications in internet of things (IoT) like energy (demand response / smart grid). Leading firms are already learning to use PA and nudges to sense and respond to customer needs in real time and even pre-time, and get the future they want.

Coverage Area

Digital Transformation

Title page
Table of Contents
Landscape
Analysis
Outlook

Lead Analyst

Mark Bunger

VP of Research

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

Already a Lux Client?

Interested in Learning More?

Or call us now

For North America (Boston Headquarters)
+1 (617) 502-5300

For EMEA (Amsterdam)
+31 20 280 7900

For APAC (Singapore)
+65 6592-6978