The Future We Want: Directing Customer Behaviors with Predictive Analytics and Nudge Technologies

Predictive analytics (PA) is a branch of artificial intelligence (AI), which uses patterns in historical and current (even real-time) data to predict future states of a system, and alert users or intervene as appropriate. PA is transforming from passively observing and identifying future scenarios, ...

This item has been archived in line with our efforts to keep our content relevant and up to date for our readership. For further assistance, please contact your Customer Success Manager or email ClientEngagementTeam@luxresearchinc.com. Thank you!

Related Research

Solving for the challenges of healthcare data privacy and governance: Are healthcare data cooperatives the answer?

Research Brief | December 23, 2021

Introduction In most jurisdictions, patients are ultimately the owners of their own healthcare data. In practice, however, custodianship is assumed by their healthcare providers, as a vast majority of patients do not know how and where to store healthcare data, let alone how to interpret and use... Not part of subscription

Twitter will use NFTs to integrate crypto wallets into premium accounts

News Commentary | February 07, 2022

A new system introduced by the social media channel adds direct integration of crypto wallets to the company's subscription‑based Twitter Blue premium model. With many users already using NFTs as profile pictures, this move can be seen more as Twitter legitimizing and encouraging the practice. Users... Not part of subscription

Self-driving company Waabi unveils its new simulator

News Commentary | February 15, 2022

To drastically reduce the number of real‑world testing miles needed, Waabi has unveiled its new simulator — Waabi World. Waabi claims that the artificial intelligence‑based simulator can use data to generate digital twins of the real world, simulate sensor behavior in these digital twins, and create... Not part of subscription