Chip makers are jockeying to get a piece of the potentially huge internet of things (IoT) market. The stakes are high; chip makers that succeed will be able to call the shots in a new and potentially lucrative markets, while those that fall behind could be relegated to also-ran status. Looking at the battle at the chip level is useful because chip makers – with their chips and modules – are developing the foundation for the whole IoT market and, as a result, provide an early glimpse of the new world to come. This report looks at four companies, including Intel, Qualcomm, Texas Instruments, and Nvidia, and their IoT product strategies and business execution. Lux built a criteria to evaluate the companies on their technical value, business execution, and overall maturity, and mapped the companies onto the Lux Innovation Grid (LIG).