In the Drivers Seat: Evolution of Interfaces in the Automobile

October 21, 2016 | State of the Market Report

When it comes to advancements in vehicle technologies, the spotlight tends to fall on what can be seen in action from outside the car or under the hood. Some technologies, however, have to be viewed from the driver’s seat. This report will use historical case studies to develop a framework for assessing interior technology innovations by looking at the relationship between technology drivers, interior technologies, and their purposes.

Coverage Areas

  • Autonomous Systems 2.0
  • Digital Transformation
  • Electronic User Interfaces
  • Sensors

Table of Contents

  • Title page
  • Executive Summary
  • Landscape: Identifying the how, what, and why of interior innovation
  • Landscape: Understanding the space through a Sankey diagram
  • Landscape: Find the building blocks for success via case studies
  • Methodology
  • Analysis
  • Outlook

Lead Analysts

Kyle Landry
Tiffany Huang
Research Associate
Tony Sun

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