The Lux Research team is constantly uncovering innovative ideas – novel technologies, creative new business models, and emerging growth opportunities. But while it's easy to find reports of new technologies that are purported to be transformative, they're often lacking the context or critical analysis to understand the real market opportunities, and the strategies to capitalize on them. In contrast, when a Lux analyst spots a new idea, her first instinct is to try to break it down, poke holes in it, find out why it won't work – and in many cases, it is does not pass muster. So those that do pass Lux’s vetting process really have something to them, as these are the ideas that can really have an effect on our lives, our businesses, and our world. Each year we challenge the analyst team to say what technology or trend they're following that has the greatest potential to transform the world over the over the next decade. Here are some of the ideas Lux is following as we start 2017.
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