A new generation of consumers demand sustainability. In response, multinational corporations are increasingly integrating bio-based materials and chemicals into products as a way to market a more sustainable brand. Business savvy leaders will first target opportunities where bio-based materials & chemicals have a clear advantage over incumbents in performance, but most are stumped by where to start in the value chain. This webinar will: • Explore industry, consumer, and regulatory trends driving demand for a new class of bio-based products • Assess innovative strategies to properly integrate bio-based properties into novel products • Analyze key near-term and long-term opportunities
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