The Promise of Behavior Change: How Digital Solutions Deliver on Wellness

April 24, 2017 | State of the Market Report

The ability to deliver on wellness, health, and safety by designing successful behavior change interventions is seeing an all-time high demand. Digital tools hold the promise of delivering scalable, personalized, and timely behavior change interventions, but most have yet to showcase effectiveness. Yet, some interventions designed to align with behavior science are likely to deliver. Using stress management as a case study, we found that no single commercially available solution today optimizes for all factors required for one to take on a new, healthy behavior. Looking ahead, failure to deliver on promises of wellness, health, and safety will go beyond impacting dedicated behavior change companies; to bridge gaps between marketing and delivery, clients should look to venture outside creating "well" products; they will also need to design for "well" behaviors.

Coverage Areas

  • Consumer Choices in Food, Health, and Wellness
  • Digital Health and Wellness
  • Digital Transformation

Table of Contents

  • Title page
  • Landscape: Digital tools hold big promises for behavior change
  • Landscape: Understanding behavior science
  • Analysis: Applying behavior science to assess potential of stress-management solutions
  • Conclusions and Outlook
  • Appendix: Detailed assessment of stress-management solutions

Lead Analyst

Noa Ghersin
Analyst
+1 (857) 305-5280

Contributors

Jonathan Melnick, Ph.D.

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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