How May I Help You? The Emerging Battleground for Virtual Assistants

May 31, 2017 | State of the Market Report

In 2016, virtual assistants saw a sharp rise in holiday sales. We use this report to analyze what happened between the first Siri release to the prominent rise of virtual assistants today. We analyzed the market applications and the approaches major virtual assistant technology developers take. We use partnership maps for each major player to examine trends in development, identify target market areas, and measure growth and capabilities in technology and business models.

Coverage Areas

  • Autonomous Systems 2.0
  • Consumer Choices in Food, Health, and Wellness
  • Digital Transformation
  • Electronic User Interfaces
  • Industrial Big Data and Analytics
  • Sensors
  • Wearable Electronics

Table of Contents

  • Title page
  • Landscape
  • Analysis
  • Outlook

Lead Analysts

Tracy Woo
Shriram Ramanathan, Ph.D.
Senior Analyst
Cosmin Laslau, Ph.D.
Director, Research Products


Kevin See, Ph.D.
Jeff Brewer
Ryan Dolen

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