Lux Research assessed the potential and maturity of coating properties by ranking them on their development, applicability, and level of start-up activity. We find that oleophobic coatings can address a large opportunity but are technologically underserved, while thermochromics are on the verge of scaling up. Clients can realize opportunities in each quadrant with the right strategy by investing in technology platforms in underutilized areas or building application specific businesses in low-potential spaces.
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