Plants into Pixels: Creating a Strategy to Navigate the Digital Ag Revolution

August 22, 2017 | Research Report

Digital agriculture has been called a revolutionary technology capable of disrupting the agricultural industry; however, few companies are having any success. Companies both large and small are attempting to understand the complex landscape of this space to develop powerful digital ag solutions. In this report, we enable a clear understanding of digital ag by landscaping the universe of digital ag technologies and the various agricultural use cases they look to address. This report creates a framework to identify successful digital ag solutions - and where to apply them - to create a powerful digital ag strategy.


  • Chemicals
  • CPG
  • Government & Non-Profit

Table of Contents

  • Title page
  • Introduction: Understanding digital ag hype
  • Landscape: Success in digital ag requires digital and agricultural expertise
  • Methodology: Creating a framework to navigate the space
  • Analysis: Case studies show merits of successful digital ag strategies
  • Outlook

Lead Analyst

Research Associate


About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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