Plants into Pixels: Creating a Strategy to Navigate the Digital Ag Revolution

August 22, 2017 | State of the Market Report

Digital agriculture has been called a revolutionary technology capable of disrupting the agricultural industry; however, few companies are having any success. Companies both large and small are attempting to understand the complex landscape of this space to develop powerful digital ag solutions. In this report, we enable a clear understanding of digital ag by landscaping the universe of digital ag technologies and the various agricultural use cases they look to address. This report creates a framework to identify successful digital ag solutions - and where to apply them - to create a powerful digital ag strategy.

Coverage Areas

  • Digital Transformation
  • Emerging Ecosystems in Agrifood and Health

Table of Contents

  • Title page
  • Introduction: Understanding digital ag hype
  • Landscape: Success in digital ag requires digital and agricultural expertise
  • Methodology: Creating a framework to navigate the space
  • Analysis: Case studies show merits of successful digital ag strategies
  • Outlook

Lead Analyst

Laura Lee
Research Associate


Noa Ghersin