Personalized Nutrition: The Next Fad Diet or the Key to Wellness?

October 2, 2017 | State of the Market Report

Personalized Nutrition is one of the biggest buzz words in the food industry today. At its core though, personalized nutrition is just another diet. How can companies making a play in this space avoid the pitfalls of countless fad diets that came before? Our analysis shows that focusing on key aspects of the consumer journey can help differentiate a personalized nutrition solution. Personalized nutrition advice that is scientifically sound, aligns with consumer values, and provides meaningful guidance throughout a consumer’s interactions with food is most likely to be successful. This report examines currently leading personalized nutrition offerings and explores which solutions could come to dominate in the future. <iframe width="560" height="315" src="https://www.youtube.com/embed/0vjlm4LffBo?rel=0" frameborder="0" allowfullscreen></iframe>

Coverage Areas

  • Consumer Choices in Food, Health, and Wellness
  • Food and Nutrition

Table of Contents

  • Title page

Lead Analyst

Sara Olson
Senior Analyst

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