Personalized Nutrition is one of the biggest buzz words in the food industry today. At its core though, personalized nutrition is just another diet. How can companies making a play in this space avoid the pitfalls of countless fad diets that came before? Our analysis shows that focusing on key aspects of the consumer journey can help differentiate a personalized nutrition solution. Personalized nutrition advice that is scientifically sound, aligns with consumer values, and provides meaningful guidance throughout a consumer’s interactions with food is most likely to be successful. This report examines currently leading personalized nutrition offerings and explores which solutions could come to dominate in the future. <iframe width="560" height="315" src="https://www.youtube.com/embed/0vjlm4LffBo?rel=0" frameborder="0" allowfullscreen></iframe>
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