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Magic Leap's Mixed Reality

November 20, 2017 | State of the Market Report

Magic Leap is a mixed reality company currently valued at $6 billion that has raised $1.5 billion in funding with no product to show. Rumors of wondrous technical feats followed by massive rounds of funding, most notably from Google, which invested $500 million in 2011, propelled Magic Leap from an innovative startup to the world’s most intriguing mixed reality company. Since then, the shiny veneer of this unicorn has started to crack, and its technology claims appear to be highly exaggerated. In this report, we examine the company’s history and patent portfolio to understand Magic Leap’s mix of hype and reality.

Coverage Areas

  • Consumer Choices in Food, Health, and Wellness
  • Consumer IoT
  • Digital Transformation
  • Electronic User Interfaces

Table of Contents

  • Executive Summary
  • Landscape
    After $1.5 billion in funding, Magic Leap grew from a one-person to 800-person company promising to change the world of computing, but there is cause to doubt its ability to deliver
  • Analysis
    Magic Leap invested its venture funding heavily into its patent portfolio, with a focus on display’s response to users.
  • Outlook

Lead Analyst

Tracy Woo
Analyst

Contributors

Jonathan Melnick, Ph.D.
Kevin See, Ph.D.
Categories Augmented reality, Virtual reality, Wearable computing
Related companies Google, Temasek, Alibaba, Alphabet, Magic Leap

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Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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