Augmented reality’s origins started in 1968 when Harvard computer scientist Ivan Sutherland debuted an AR head-mounted display system. In the ensuing years, activity and interest in AR was minimal until 2014 when investment in AR skyrocketed from $27 million in 2009 to north of $900 million in the span of five years. In this report, we explore drivers behind AR’s meteoric rise as one of the hottest technologies in 2017. More specifically, we discuss how AR is applied in the enterprise applications of assembly, quality control, maintenance, prototyping and design, remote expert assistance, and warehousing and sorting. We discuss the pain points AR addresses and examples of where AR’s role has provided tangible ROI.