From B2C to B2B: Identifying Digital Business Models for Physical Industries

February 16, 2018 | State of the Market Report

While B2C companies have leveraged data and connectivity to create novel customer-centric business models, B2B companies have lagged far behind in this respect. In this report, we will present a framework that B2B companies can use in combination with digital technologies to create novel data-based customer-centric business models. We will discuss and analyze case studies from several B2B industry sectors that highlight novel business models enabled by digital technologies.

Coverage Areas

  • Accelerating Materials Innovation
  • Digital Transformation
  • Emerging Ecosystems in Agrifood and Health
  • Industrial Internet of Things
  • Owning the Energy Transition
  • The Future of Mobility

Table of Contents

  • Executive Summary
  • Landscape
    B2B companies can unlock tremendous value by using digital technologies to enable new business models. However, blindly copying B2C business models is a sure recipe for failure.
  • Analysis
    Real-world case studies indicate that B2B companies are indeed using digital tools to optimize transactional attributes along the dimensions discussed in the framework presented earlier
  • Outlook

Lead Analysts

Shriram Ramanathan, Ph.D.
Director, Research
Kevin See, Ph.D.
Vice President, Research


Abhirabh Basu
Mark Bunger
Michael Holman, Ph.D.
Matthew Wagner, Ph.D.
Tracy Woo

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

Already a Lux Client?

Sign In

Interested in Learning More?

Contact us to learn the benefits of becoming a Lux member.

Or call us now

For North America (Boston Headquarters)
+1 (617) 502-5300

For EMEA (Amsterdam)
+31 20 280 7900

For APAC (Singapore)
+65 6592-6978