So Fresh and So Clean: An Updated Look Into Technologies for a Clean Label Strategy

June 29, 2018 | State of the Market Report

CPGs are being pushed by consumers more and more to offer “clean label” food and beverage products. Albeit clean label has no formal definition, it speaks to the consumer desire for products with simplified ingredients that provide a perception of healthfulness and wellness. To help teach CPGs and ingredient companies how to capitalize on the clean label movement, we take a data-driven approach using Lux Tech Signal tools to assess innovation in clean label enabling technologies within three areas: 1) ingredients, 2) processing, and 3) packaging.

Coverage Areas

  • Consumer Choices in Food, Health, and Wellness
  • Food and Nutrition

Table of Contents

  • Title page
  • Executive Summary
  • Introduction: Dynamics Within the Clean Label Movement
  • Lay of the Land: Innovation Trends of Clean Label Enabling Technologies
  • Diving Deep: An In-Depth Look at Each Clean Label Enabling Technology
  • Conclusions
  • Outlook
  • Appendix

Lead Analyst

Thomas Hayes
Research Associate

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