CPGs are being pushed by consumers more and more to offer “clean label” food and beverage products. Albeit clean label has no formal definition, it speaks to the consumer desire for products with simplified ingredients that provide a perception of healthfulness and wellness. To help teach CPGs and ingredient companies how to capitalize on the clean label movement, we take a data-driven approach using Lux Tech Signal tools to assess innovation in clean label enabling technologies within three areas: 1) ingredients, 2) processing, and 3) packaging.
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