Facing the Functional Coatings Conundrum: The Market Opportunity for New Value Propositions in Coatings

July 13, 2018 | Research Report

Hydrophobic, photocatalytic, and antimicrobial coatings present a tantalizing new growth opportunity for coating and chemicals companies but because of fragmented markets, disparate market needs, and novel value propositions they have proved challenging to commercialize. To help guide clients this report includes case studies on functional coatings commercialization efforts, sizes the market for these coatings, and recommends strategies for success.


  • Chemicals
  • CPG
  • Government & Non-Profit
  • Industrials

Table of Contents

  • Title page
  • Introduction
  • Commercialization Case Studies
  • Functional Coatings Market Sizing
  • Outlook

Lead Analyst

Senior Director and Principal Analyst

About Lux Research

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