Strategies for Monetizing Data

January 1, 2019 | State of the Market Report

Current approaches to data monetization are fairly straightforward and can be imitated by competitors, leading to a game of catch-up. This report will discuss a framework that companies can use to be strategic in monetizing data, thereby setting up competitive barriers for themselves.

Coverage Area

  • Digital Transformation

Table of Contents

  • Executive Summary
  • Landscape
    While many manufacturing companies have embarked on initiatives to extract value from data, there is little effort, if any, to use this data to build strategic moats
  • Analysis
    When it comes to strategically extracting value from data, manufacturing companies can borrow from the arsenal of techniques developed by companies in the technology sector
  • Outlook

Lead Analyst

Shriram Ramanathan, Ph.D.
Senior Analyst
917-484-4869

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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