Strategies for Monetizing Data

January 01, 2019 | State of the Market Report

Current approaches to data monetization are fairly straightforward and can be imitated by competitors, leading to a game of catch-up. This report will discuss a framework that companies can use to be strategic in monetizing data, thereby setting up competitive barriers for themselves.

Coverage Area

  • Digital Transformation

Table of Contents

  • Executive Summary
  • Landscape
    While many manufacturing companies have embarked on initiatives to extract value from data, there is little effort, if any, to use this data to build strategic moats
  • Analysis
    When it comes to strategically extracting value from data, manufacturing companies can borrow from the arsenal of techniques developed by companies in the technology sector
  • Outlook

Lead Analyst

Research Director