Sharing is Scaring: New Business Models Disrupting Mobility

The past century of mobility has mostly been defined by the automobile. Today, however, our relationship with the automobile is changing as new business models aim to replace conventional car ownership with a combination of ride-hailing and vehicle-sharing accessed through mobile apps – a trend we call shared mobility. This report presents several case studies to highlight how different sectors are developing strategies to develop shared mobility platforms, finding that no single industry is best-positioned to own this future. It also finds that autonomy and integration of public transport are two key differentiators in the future of shared mobility, which will ultimately help drive the sector to profitability.