With pervasive connectivity, cheap sensing, and the rise of advanced analytics, industries that have not traditionally been digital-forward are seeing rapid, transformative change as they collect and use more data than ever before and as their product ecosystems become digitized. As digital becomes a major differentiating point in product innovation, incumbents will face a threat of being relegated to second-tier roles as contract manufacturers and commodity players, and must take action today to create a role for themselves in the future of their industry. The first step in this adaptation is understanding the impacts and future trajectory of digital transformation in the physical industries, which are addressed in this report.
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