Digital transformation is occurring across commercial industries and a similar transformation is emerging in the agrichemical sector. Currently 90% of growers receive inputs directly from agrichemical manufacturer/distributors that apply traditional business to business (B2B) models, but digital transformation provides the opportunity to relieve pain points from the B2B model; for example, enabling product performance comparisons, decreasing transaction speed, and enabling data driven product selection and recommendation. We will walk through the current market trends and landscape of this digital transformation, discuss emerging E-commerce business models, and provide insight regarding the digital future of the agrichemical industry.
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