Mobility is no longer about the private automobile, and as such racing to acquire the next generation of advanced vehicle technology alone is not enough. Future mobility is using new technologies and business models, with unprecedented momentum in the past three years. This momentum is driven largely by shared mobility modes as well as on-demand mobility, multimodality, and connectivity. More established mobility modes, such as car-sharing and ride-hailing, continue to make headlines and grow strongly, but personal mobility modes are experiencing meteoric growth. In this report, we will analyze how these technologies stack up from a consumer cost perspective in real-world urban scenarios and discuss key points for players entering the shared mobility ecosystem.
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