Pink pineapples, personalized nutrition, and vegan milk: The power of DNA in innovation

November 13, 2018 | Presentation

From soil diagnostics to personalized nutrition, pink pineapples to vegan milk, DNA is at the very center of transformative innovations for food, health, and consumer products. The power of DNA is real and tangible, with hype-y tech like CRISPR fetching multiple billions of dollars in valuations and consumer genetic testing services growing into the hundreds of millions of dollars in value in just a few years. DNA is vital as an information storage system and as a tool to manipulate the biological world. Mastering its power will be the key to success – or failure – in multiple trillion-dollar markets. Consumer-facing companies can’t afford to ignore the power of DNA, but those that use it the wrong way face certain disaster. This webinar will focus on: - Understanding the landscape of opportunities to harness the power of DNA – from diagnostics to genome editing and beyond – across diverse markets like agriculture, food, health, and consumer products. - Assessing the technology innovation opportunities and pitfalls for those seeking to play in this space.


  • CPG
  • Government & Non-Profit

Table of Contents

  • Title page

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

Already a Lux Client?

Sign In

Interested in Learning More?

Contact us to learn the benefits of becoming a Lux member.

Or call us now

For North America (Boston Headquarters)
+1 (617) 502-5300

For EMEA (Amsterdam)
+31 20 280 7900

For APAC (Singapore)
+65 6592-6978