The Digital Maturity Model

September 06, 2019 | Research Report

There is significant hype around digital transformation and companies are vying with each other to build connected products and processes. However, estimates indicate that more than 80% of digital transformation projects fail. One of the reasons these organizations fail is due to a significant mismatch between their digital capabilities and their digital goals. Companies need a framework to determine their current level of "digitalness" and what capabilities they need to add to get to the next level; in this manner, they can approach their digital transformation in a step-by-step manner thus enhancing their chances of success. In this report, we will present the Lux Digital Maturity Model which will clearly define the different levels of digital maturity in terms of various underlying parameters. In subsequent research, we plan to use this maturity model to benchmark the maturity of digital transformation in various sectors.


  • Chemicals
  • CPG
  • Government & Non-Profit
  • Industrials
  • Oil and Gas
  • Utilities

Table of Contents

  • Executive Summary
  • To ensure success in digital transformation, organizations should align their digital journey to the Lux Digital Transformation Maturity Model
  • Customer needs define what capabilities organizations should develop in their operational and customer-facing activities to attain a certain level of digital maturity
  • Summary and Outlook

Lead Analyst

Vice President, Group Director


Katrina Westerhof
Jonathan Melnick, Ph.D.

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

Already a Lux Client?

Sign In

Interested in Learning More?

Contact us to learn the benefits of becoming a Lux member.

Or call us now

For North America (Boston Headquarters)
+1 (617) 502-5300

For EMEA (Amsterdam)
+31 20 280 7900

For APAC (Singapore)
+65 6592-6978