The Digital Maturity Model

September 06, 2019 | State of the Market Report

There is significant hype around digital transformation and companies are vying with each other to build connected products and processes. However, estimates indicate that more than 80% of digital transformation projects fail. One of the reasons these organizations fail is due to a significant mismatch between their digital capabilities and their digital goals. Companies need a framework to determine their current level of "digitalness" and what capabilities they need to add to get to the next level; in this manner, they can approach their digital transformation in a step-by-step manner thus enhancing their chances of success. In this report, we will present the Lux Digital Maturity Model which will clearly define the different levels of digital maturity in terms of various underlying parameters. In subsequent research, we plan to use this maturity model to benchmark the maturity of digital transformation in various sectors.

Coverage Area

  • Digital Transformation

Table of Contents

  • Executive Summary
  • To ensure success in digital transformation, organizations should align their digital journey to the Lux Digital Transformation Maturity Model
  • Customer needs define what capabilities organizations should develop in their operational and customer-facing activities to attain a certain level of digital maturity
  • Summary and Outlook

Lead Analyst

Research Director


Katrina Westerhof
Jonathan Melnick, Ph.D.