Emerging digital technologies and data can dramatically improve product development for physical industries, but the potential has largely remained untapped. In this report, we introduce digital product optimization (DPO), the use of digital tools and data from anywhere in the value chain to improve offerings, ranging from the physical product itself to the customer experience of buying and using it. We walk through case studies and analyze how DPO will change industry landscapes and how companies will need to adapt to stay competitive.
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