The Dawn of Digital Product Optimization (DPO)

July 29, 2019 | Research Report

Emerging digital technologies and data can dramatically improve product development for physical industries, but the potential has largely remained untapped. In this report, we introduce digital product optimization (DPO), the use of digital tools and data from anywhere in the value chain to improve offerings, ranging from the physical product itself to the customer experience of buying and using it. We walk through case studies and analyze how DPO will change industry landscapes and how companies will need to adapt to stay competitive.


  • Chemicals
  • CPG
  • Government & Non-Profit
  • Industrials
  • Utilities

Table of Contents

  • Title page

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

Already a Lux Client?

Sign In

Interested in Learning More?

Contact us to learn the benefits of becoming a Lux member.