Finding Business Success in Personalized Nutrition

July 16, 2020 | Research Report

There are more than a billion people around the world diagnosed with diet-related diseases like diabetes and obesity, and the price tag for their care has ballooned to well over a trillion dollars per year. More effective and more affordable solutions are needed to prevent and manage these diseases, and personalized nutrition presents a high-potential mechanism to fulfill this need. However, there are as many opportunities as pitfalls in this space. In 2019, Campbell’s divested its $75 million investment into Habit. In the same year highly-funded startups uBiome and Arivale, backed by $110 million and $53 million, respectively, ceased operations entirely. Here we apply a four-part framework to assess these business failures in order to guide future decision-making and avoid expensive mistakes.


  • CPG
  • Government & Non-Profit

Table of Contents

  • Title page
  • Executive Summary
  • Contents
  • Introduction
  • Methodology
  • Analysis
  • Conclusions, Recommendations,and Outlook

Lead Analyst

Thomas Hayes


Sara Olson, Ph.D.

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

Already a Lux Client?

Sign In

Interested in Learning More?

Contact us to learn the benefits of becoming a Lux member.

Or call us now

For North America (Boston Headquarters)
+1 (617) 502-5300

For EMEA (Amsterdam)
+31 20 280 7900

For APAC (Singapore)
+65 6592-6978