Transforming the Chemicals and Materials Business Model With Digital Sales Platforms​

Chemicals and materials companies are facing significant challenges in energy, feedstock, resource disruption, the sustainability imperative, and the rising demand from consumers for customization. As a result, they are in constant demand of innovations and new business models. Digital transformation has the promise of disrupting the chemicals and materials industry, with sales being one potential area of disruption. We conducted a survey of relevant stakeholders to better understand the status of digital sales platforms (DSPs) in chemicals and materials and laid out a three-stage roadmap for DSP adoption and how it will integrate with other digital tools and transform the traditional product sales model in the chemicals and materials industry.