The Digital Transformation of the Consumer Journey

In the consumer product market, emerging digital technologies (especially AI and IoT innovations) are driving the digital transformation of the consumer journey, a comprehensive process for consumers to learn about, consider, buy, use, and repurchase products. This transformation is disrupting all companies in the market, including consumer product developers as well as online and offline stores. To help clients in the consumer product market survive and even prosper through the disruption, this report examines AI and IoT innovations serving different segments of the consumer journey, analyzes the key use cases of these innovations in different consumer product categories, and provides recommendations based on the trends in the short-term future.