The Digital Transformation of the Consumer Journey

March 31, 2020 | State of the Market Report

In the consumer product market, emerging digital technologies (especially AI and IoT innovations) are driving the digital transformation of the consumer journey, a comprehensive process for consumers to learn about, consider, buy, use, and repurchase products. This transformation is disrupting all companies in the market, including consumer product developers as well as online and offline stores. To help clients in the consumer product market survive and even prosper through the disruption, this report examines AI and IoT innovations serving different segments of the consumer journey, analyzes the key use cases of these innovations in different consumer product categories, and provides recommendations based on the trends in the short-term future.


  • Chemicals
  • CPG
  • Government & Non-Profit
  • Industrials

Table of Contents

  • Title page
  • Executive Summary
  • The Importance of the Digitally Transformed Consumer Journey
  • Research Methodology
  • Segment-by-Segment Analysis
  • Summary
  • Outlook and Recommendations

Lead Analyst

Jerrold Wang, MBA


Jonathan Melnick, Ph.D.

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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