Building Personalized Consumer Products Using AI and IoT

October 30, 2020 | State of the Market Report

CPG companies have started using AI and IoT technologies to develop personalized products and solutions, which collect and analyze consumer data and interact with them. These personalized products are disrupting the CPG market based on product differentiation and consumer stickiness. This report not only examines the most active CPG segments in adopting AI- and IoT-driven personalized products in terms of the key players, technology use cases, and value proposition but also identifies the typical types of collected data, personalized features, and enabling technologies in the products. Moreover, this report conducts qualitative analysis on the degrees and types of personalization achieved at the product purchase and utilization stages.


  • Consumer
  • Government

Table of Contents

  • Title page
  • Executive Summary
  • AI- and IoT-driven personalized consumer products
  • Current state: Analyzing personalized products in different CPG segments
  • Elements of a personalized product
  • Analysis
  • Personalization summary
  • Outlook and recommendations

Lead Analysts

Jerrold Wang, MBA
Jonathan Melnick, Ph.D.
Director, Research

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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