CPG companies have started using AI and IoT technologies to develop personalized products and solutions, which collect and analyze consumer data and interact with them. These personalized products are disrupting the CPG market based on product differentiation and consumer stickiness. This report not only examines the most active CPG segments in adopting AI- and IoT-driven personalized products in terms of the key players, technology use cases, and value proposition but also identifies the typical types of collected data, personalized features, and enabling technologies in the products. Moreover, this report conducts qualitative analysis on the degrees and types of personalization achieved at the product purchase and utilization stages.
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