Building a Catalyst-Responsive Technology Strategy

June 25, 2020 | Presentation

Black swans, unknown unknowns, and high sigma events – how is a technology strategist to respond once a compelling catalyst has arrived? Multiple options and actions are suddenly possible. Each combination of choices and actions takes the enterprise into further realms of uncertainty. Experience tells us that large organizations are not built for continual experimentation and unforgiving feedback loops in the face of continual and/or disruptive change. We believe the solution involves actively shaping outcomes that frame actions. Our framework calls for a synthesis of many potential outcomes into two distinct post-catalyst worlds – a Utopian World and a Dystopian World. In this webinar we describe how a technology strategist can distill what is currently known to create a vision for what is not yet known into Utopian and Dystopian Worlds. We then formulate an approach to draw meaningful implications and themes that fall out as a result in each opposing World. We illustrate how unmet-needs and opportunities rise and fall in each World, and the responses that allow for all-in or hedged strategies.


  • Chemicals
  • CPG
  • Government & Non-Profit
  • Industrials
  • Oil and Gas
  • Utilities

Table of Contents

  • Title page

Lead Analyst

Vice President, Executive Partners

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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