Why Do We Fail? Learning to Succeed in Digital Transformation

September 10, 2020 | Research Report

Digital transformation projects today dominate business strategy across industries and are widely considered a key growth driver for many organizations. Despite billions being invested in digital on an annual basis, success here remains elusive with only 20% projects succeeding in creating tangible value and benefits for companies. Based upon a series of interviews with industry executives and startups, in this report, we highlight the primary reasons for digital failures in industrial settings and share solutions and best practices for navigating these challenges.


  • Chemicals
  • CPG
  • Government & Non-Profit
  • Industrials
  • Oil and Gas
  • Utilities

Table of Contents

  • Executive Summary: Lessons from failures and successes in digital transformation
  • Digital Transformation: Promise vs. Reality
  • The Anatomy of Digital Projects
  • Why Digital Transformation Projects End in Failure
  • Recommendations and Best Practices

Lead Analyst

Harshit Sharma


Kevin See, Ph.D.

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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