CPGs and other consumer-facing companies often grapple with the conundrum of trying to innovate while keeping up with fast-changing social and consumer demands – be it the growing interest in sustainable products or the demand for highly personalized products and experiences. Failure to acknowledge and act in response to these social drivers is always costly. This keynote presentation will provide you with an understanding of the tools and strategies you can use to help your organization take a tech-driven approach to successfully innovating around social drivers and stop losing market share.
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