Seeking New Business Opportunities by Identifying Gaps in the Patient Journey

July 21, 2021 | State of the Market Report

Healthcare systems in many countries have become more complex and confusing as a result of increasing expansion and specialization over the past decades. Patients are required to identify a suitable entry point to the healthcare system, to orientate themselves within a multitude of organizations, to maneuver through the system, and to find the right place for their own healthcare needs. This situation is exacerbated with the current pandemic, where healthcare systems are struggling to cope with COVID-19 cases, and face-to-face interactions are limited. In this report, we discuss how to optimize the patient experience by turning gaps into new and previously unexplored business opportunities.


  • Chemicals
  • CPG
  • Government & Non-Profit
  • Industrials

Table of Contents

  • Title page
  • Executive Summary
  • The patient journey
  • Using the patient journey to develop holistic solutions
  • Identifying new business opportunities in an evolving patient journey
  • Outlook and key takeaways

Lead Analyst

Senior Analyst


Danielle Bradnan
Kevin See, Ph.D.

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