Demystifying Food Traceability and Transparency

July 30, 2021 | State of the Market Report

Political, economic, social, and technological factors are all elevating the need for end-to-end food traceability and transparency, with the COVID-19 pandemic acting as a force multiplier. There are reasons aplenty for agrifood companies to implement traceability and transparency tools, but understanding the value of doing so is nontrivial. To provide clarity to this murky subject, this report clearly defines the delivered outcomes of food traceability projects, identifies unmet needs in the incumbent traceability activities and possible technology solutions, and lays out the future directions of this space.


  • CPG
  • Government & Non-Profit

Table of Contents

  • Title page
  • Executive Summary
  • Political, economic, social, and technological (PEST) drivers
  • Retrospective case study meta-analysis
  • Unmet needs and emerging opportunities
  • Conclusions and outlook
  • Appendix

Lead Analyst

Thomas Hayes


Jerrold Wang, MBA

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