Some people say that sustainability is a buzzword, while others say it is not. The ongoing debate of what sustainability means to business will likely continue for several more years as corporations, governments, and financial institutes embed sustainability into their key business objectives. Some view sustainability as merely a consumer-facing buzzword driven by marketing to put a more palatable sheen on many of today’s products and offerings. Others see sustainability as a strategy that is the foundational motivation behind key business decisions. Lux sees value in both perspectives and has developed its own sustainability framework to capture the hype and momentum around sustainability and parlay it into an economically successful business venture. Join the authors of Lux’s Lux Sustainable Innovation Model to discuss what factors went into the development of the model, how organizations should apply it, and most importantly – how to make money off it.