Political, economic, social, and technological factors are all elevating the need for end-to-end food traceability and transparency, with the COVID-19 pandemic acting as a force multiplier. The reasons for agrifood companies to implement traceability and transparency tools are many, but understanding the value of doing so is non-trivial. This presentation will provide clarity as we clearly define the delivered outcomes of food traceability and transparency, as well as future directions of the space.
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