As the first wave of electric vehicles have landed in the hands of consumers, the growing electric vehicle market holds as much promise as it does peril. To help businesses, investors, and policy makers avoid mismatched expectations, we have forecast the markets for the energy storage technologies used in electrified vehicles, including batteries, supercapacitors, and fuel cells. We find that the overall market for storage technologies will grow into a $30 billion market by 2016, fueled mostly by sales of lower profile e-bikes and micro-hybrids, while plug-in electric vehicle sales depend heavily on oil prices.
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