Cutting Up the LCD Pie: Calculating the Billion-Dollar Slices from Display Innovation

March 14, 2012 | State of the Market Report

The liquid-crystal display (LCD) market is over $100 billion, so the emerging technologies that can compete with LCDs have the opportunity to become serious opportunities. Electrophoretics, through their use in e-readers, demonstrated the potential of a technology that can exploit the limitations of LCDs. Judging from our component materials and manufacutring cost analysis, organic light-emitting diodes (OLEDs) will decrease from their current $3,000/m<sup>2</sup> for small-area displays to be cost competitive with LCDs by 2016, leading to an overall OLED market of nearly $11 billion in 2017. Reflective displays will also undergo significant change over the next five years, as the market for e-readers declines and digitial signage becomes the dominant market of the overall $1.6 billion non-segmented reflective display market in 2017. While electrophoretics will continue to be the largest player in this area, alternative reflective displays like microelectromechanical systems (MEMS), electrowetting, and cholesteric LCDs will have an increasing share of this market.

Coverage Areas

  • Digital Transformation
  • Electronic User Interfaces

Table of Contents

  • Executive Summary
  • Landscape
    OLED displays, already a significant player in smartphones, will compete with LCDs directly, while reflective displays rely on power and viewing in sunlight and chase different markets
  • Analysis
    OLEDs will continue to expand in smartphones, but will find high hurdles for other applications; reflective displays will find more opportunity in signage than e-readers.
  • Outlook
  • Endnotes

Lead Analyst

Jonathan Melnick, Ph.D.
Director, Research
+1 (617) 502-5324


Michael Holman, Ph.D.

About Lux Research

Lux Research is a leading provider of tech-enabled research and advisory solutions, helping clients drive growth through technology innovation. A pioneer in the research industry, Lux uniquely combines technical expertise and business insights with a proprietary intelligence platform, using advanced analytics and data science to surface true leading indicators. With quality data derived from primary research, fact-based analysis, and opinions that challenge traditional thinking, Lux clients are empowered to make more informed decisions today to ensure future success.

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