Painting a Green Future: Opportunities in Sustainable Architectural Coatings

March 19, 2012 | State of the Market Report

Architectural coatings consume significant amounts of energy, water, and petrochemicals during manufacture, and can negatively impact the building occupants’ health and the environment via release of harmful chemicals. Sustainable coatings technologies reduce the energy, resource, and environmental impact of paints and coatings, but often get confused with “greenwashed” unsustainable alternatives. In this report, we develop a tool to assess the true sustainability value of established and emerging coatings technologies, and assess the sustainability value relative to their performance value to the end user. While the technology development is incremental, disruptive technologies exist that have positive impacts on both sustainability and performance.

Coverage Area

  • Accelerating Materials Innovation

Table of Contents

  • Executive Summary
  • Landscape
    As sustainability in coatings gets more attention, the need to accurately define sustainability and monitor emerging innovations becomes pronounced.
  • Analysis
    As sustainable coatings move beyond the low-VOC offerings, technologies that combine performance and sustainability emerge as winners.
  • Outlook
  • Endnotes

Lead Analyst

Aditya Ranade, Ph.D., M.B.A.


Jaideep Raje