Materials that fail to connect with end-user demands never make it across the perilous commercialization divide. To make that connection, developers must aim for large, addressable markets, among which the biggest are composites and coatings, industrial manufactured intermediates, and packaging. But to reach that aim, developers must offer bio-based alternatives at cost parity, offer more bio-based drop-in monomers, and continue to close performance gaps on temperature distortion and brittleness, as well as advance bio-based polymers beyond their reputation as merely “disposable.”
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