Personalized Nutrition

Individualized dietary recommendations and products based on physical trait and lifestyle data, biomarkers, genetics, and/or the microbiome.

Lux logo LUX TAKE:

Although there is certainly improvement that can be made in advancing the fundamental science that supports personalized nutrition, the crucial barrier to growth is on the business model front. Companies will have to find ways to remove cost off the consumer, perhaps through reimbursable programs via employers or insurers, to gain adoption by the masses.

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